Apurva Chamaria is one of the very rare breed who have extremely good clarity and a deep sense of understanding of the digital space, at its most fundamental level. Going beyond the hype, to the real power and ability of digital to cause a business transformation is something that Apurva understands very well. I have admired Apurva for this clarity and it has been a pleasure to listen to him at events, on multiple occasions. Growth hacking is what most organizations strive for today, and in his new book, “Master Growth Hacking”, Apurva pieces together the approach to growth hacking in an easy-to-understand manner. Anyone looking to create rapid growth in their organizations, whether in a digital business or otherwise, would find this book to be of enormous value.