Apurva is me and my team’s go to -person for all matters sales, alliances and marketing. As one of the most well-known and respected growth experts in the market he’s one of the best investors we have. Many a times his advice has shortened the time to market for us. This book coming from him is such a great collection of his experiences and in the trenches stories from the top Indian unicorns and soonicorns. I would highly recommend this book to all growth obsessed founders and investors.