Co-Founder and CEO at Lucideus
Apurva is me and my team’s go to -person for all matters sales, alliances and marketing. As one of the most well-known and respected growth experts in the market he’s one of the best investors we have. Many a times his advice has shortened the time to market for us. This book coming from him is such a great collection of his experiences and in the trenches stories from the top Indian unicorns and soonicorns. I would highly recommend this book to all growth obsessed founders and investors.
Vice President, Acxiom

“Growth or expansion in the everyday consumer’s life experiences is the goal to just about every marketer on the planet.  This book takes a holistic perspective on the mind-set and techniques to enable growth – no matter the size of the marketer or the intended audience for a given product.  These strategies can be available to anyone with enough desire to map them into their growth hacking plans.”

Director, Bertelsmann India Investments (BII)
“Extremely well researched and comprehensive approach to new age marketing! This is the Marketing 2.0 v 101; A must read for anyone working on creating a meaningful business – right from homeprenuers, early stage entrepreneurs to marketing VPs in MNC’s.”
Heinz Riehl Professor@NYUStern
Author of TAP
Start-Up & C-Suite Advisor
In this day and age when the average consumer is exceptionally well informed about brands, proactive in their information search and savvy in their decision-making process, it is imperative for start-ups to pursue growth hacking strategies. Apurva and Gaurav have written an excellent book that not only provides a comprehensive and strategic approach to this indispensable toolkit but also takes a deep dive into various tactics and analytics that firms can deploy to master this process. This book belongs in the book shelf of every entrepreneur. 
Founder & CEO, RateGain

Apurva’s book “Master Growth Hacking” is a great collection of out of the box ideas/techniques on how you can build a scalable business frugally. Entrepreneurs today need to focus on a great user experience coupled with innovative GTM (Go-To-Market) ideas that are true “Growth-Hacks.” I am very sure that this book will help many companies and founders adopt a growth mind-set on re-thinking their growth efforts and challenging their current way of thinking. I would highly recommend this “must-read” book.

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