Co-Founder, Crayon Data, Board-Member, Mentor & Angel Investor (LawRato.com & Nyoooz)

Growth hacking is literally a survival skill for businesses in today's digital world. Yet, I see most companies I mentor struggle with this. Apurva's book is so amazingly easy to read & implement that even tech-challenged founders or marketers will have no more excuses about not using these techniques.

‎Co-Founder & CEO, Paisabazaar.com
CMO, Policybazaar.com
The best way to learn about growth hacking is to go through real life case studies and pick up relevant insights. This book showcases what real business growth is all about, delivering gems of insights and inspiring examples of innovation, team work and the entrepreneurial spirit.
Co-founder at Letsbuy.com
“Master Growth Hacking” is a timely first of its kind book on the often misunderstood science and art of growth hacking. What I love about the book is that the world class practical advice is backed by real life growth stories and tips from some of India’s most successful founders. If there is one book on start-ups you could read in this year, this should be the one!
Azhar Iqubal, Co-founder and CEO, Inshorts
Apurva's book delivers what it promises! It is an insightful potpourri of exceptional growth hacks which form the genesis of successful and inspirational businesses in the country. During our initial days at Inshorts one of our most potent growth hacks was understanding the content discovery and consumption patterns of millennials who are always on-the-go. We observed that different users have different content preferences and hence developed a machine learning algorithm to satisfy this content need by serving personalized content. This reflected in better user engagement. This book puts a great perspective for start-ups to unlock and saddle up their growth potential while taking cues from the top leaders in each sector. It is definitely a must-read for marketers and new age start-ups!
Joint CEO-Mirum Digital Pvt. Ltd
co-founder, Social Wavelength and Homeindia.com
Apurva Chamaria is one of the very rare breed who have extremely good clarity and a deep sense of understanding of the digital space, at its most fundamental level. Going beyond the hype, to the real power and ability of digital to cause a business transformation is something that Apurva understands very well. I have admired Apurva for this clarity and it has been a pleasure to listen to him at events, on multiple occasions. Growth hacking is what most organizations strive for today, and in his new book, “Master Growth Hacking”, Apurva pieces together the approach to growth hacking in an easy-to-understand manner. Anyone looking to create rapid growth in their organizations, whether in a digital business or otherwise, would find this book to be of enormous value.

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