Joint CEO-Mirum Digital Pvt. Ltd
co-founder, Social Wavelength and
Apurva Chamaria is one of the very rare breed who have extremely good clarity and a deep sense of understanding of the digital space, at its most fundamental level. Going beyond the hype, to the real power and ability of digital to cause a business transformation is something that Apurva understands very well. I have admired Apurva for this clarity and it has been a pleasure to listen to him at events, on multiple occasions. Growth hacking is what most organizations strive for today, and in his new book, “Master Growth Hacking”, Apurva pieces together the approach to growth hacking in an easy-to-understand manner. Anyone looking to create rapid growth in their organizations, whether in a digital business or otherwise, would find this book to be of enormous value.
‘Apurva sir is probably the most hands-on investor we have at Innov8. His growth hacking strategies have helped us reach out to our target audience using a very frugal budget. More than that he’s a bouncing board for us. We keep bouncing our ideas off him and it has helped us a lot. That’s what a true angel investor does. Master Growth Hacking is a much-needed book that chronicles the growth stories of the top Indian start-ups along with practical, easy-to-follow growth hacking techniques.
Co-Founder and CEO at Lucideus
Apurva is me and my team’s go to -person for all matters sales, alliances and marketing. As one of the most well-known and respected growth experts in the market he’s one of the best investors we have. Many a times his advice has shortened the time to market for us. This book coming from him is such a great collection of his experiences and in the trenches stories from the top Indian unicorns and soonicorns. I would highly recommend this book to all growth obsessed founders and investors.
Vice President, Acxiom

“Growth or expansion in the everyday consumer’s life experiences is the goal to just about every marketer on the planet.  This book takes a holistic perspective on the mind-set and techniques to enable growth – no matter the size of the marketer or the intended audience for a given product.  These strategies can be available to anyone with enough desire to map them into their growth hacking plans.”

Director, Bertelsmann India Investments (BII)
“Extremely well researched and comprehensive approach to new age marketing! This is the Marketing 2.0 v 101; A must read for anyone working on creating a meaningful business – right from homeprenuers, early stage entrepreneurs to marketing VPs in MNC’s.”