“Growth or expansion in the everyday consumer’s life experiences is the goal to just about every marketer on the planet. This book takes a holistic perspective on the mind-set and techniques to enable growth – no matter the size of the marketer or the intended audience for a given product. These strategies can be available to anyone with enough desire to map them into their growth hacking plans.”
Apurva’s book “Master Growth Hacking” is a great collection of out of the box ideas/techniques on how you can build a scalable business frugally. Entrepreneurs today need to focus on a great user experience coupled with innovative GTM (Go-To-Market) ideas that are true “Growth-Hacks.” I am very sure that this book will help many companies and founders adopt a growth mind-set on re-thinking their growth efforts and challenging their current way of thinking. I would highly recommend this “must-read” book.