CEO, Hexaware

‘Over 60% of the decision to engage a company by a buyer happens through information available digitally, in a B2B situation. Most sales people I know are digitally challenged. This book can help you instantly change that. An essential leadership trait for 21st Century is to have mastered communication through the social media. Learn practical insights from Apurva, a person who has made the transition to mastering this media, helped his company build an impressive digital brand personal.’

Anindya Ghose,

Heinz Riehl Professor@NYUStern
Author of TAP
Start-Up & C-Suite Advisor

In this day and age when the average consumer is exceptionally well informed about brands, proactive in their information search and savvy in their decision-making process, it is imperative for start-ups to pursue growth hacking strategies. Apurva and Gaurav have written an excellent book that not only provides a comprehensive and strategic approach to this indispensable toolkit but also takes a deep dive into various tactics and analytics that firms can deploy to master this process. This book belongs in the book shelf of every entrepreneur.

Bhanu Chopra

Founder & CEO, RateGain

Apurva’s book “Master Growth Hacking” is a great collection of out of the box ideas/techniques on how you can build a scalable business frugally. Entrepreneurs today need to focus on a great user experience coupled with innovative GTM (Go-To-Market) ideas that are true “Growth-Hacks.” I am very sure that this book will help many companies and founders adopt a growth mind-set on re-thinking their growth efforts and challenging their current way of thinking. I would highly recommend this “must-read” book.

Abhiraj Bhal

CEO & Co-Founder, UrbanClap

This book is starting a very important conversation in the Indian start-up eco-system and I would strongly recommend it as a must-read for anyone who’s looking to start and grow their business.

Dinesh Agarwal

Founder & CEO IndiaMART.COM, Angel Investor

Apurva is a seasoned professional and his work speaks of his experience. This book is very important as innovative growth hacking strategies are now disrupting the way most businesses approached growth. The process is re-defining the structure of most organisations and I hope that this book would clear a lot of myths surrounding Growth Hacking. I wish Apurva good luck and highly recommend this book to entrepreneurs, marketers and growth hackers.

Mayank Kumar

CEO & Co-Founder, Upgrad

An important book for marketers, managers, and founders of traditional companies and start-ups alike. Growth-hacking is at best an underutilised and at worst (and often) misinterpreted concept that needs to be internalised by most teams in organisations of today.

Srikant Sastri

Co-Founder, Crayon Data, Board-Member, Mentor & Angel Investor (LawRato.com & Nyoooz)

Growth hacking is literally a survival skill for businesses in today's digital world. Yet, I see most companies I mentor struggle with this. Apurva's book is so amazingly easy to read & implement that even tech-challenged founders or marketers will have no more excuses about not using these techniques.

Naveen Kukreja

‎Co-Founder & CEO, Paisabazaar.com
CMO, Policybazaar.com

The best way to learn about growth hacking is to go through real life case studies and pick up relevant insights. This book showcases what real business growth is all about, delivering gems of insights and inspiring examples of innovation, team work and the entrepreneurial spirit.

Amanpreet Bajaj

Co-founder at Letsbuy.com

“Master Growth Hacking” is a timely first of its kind book on the often misunderstood science and art of growth hacking. What I love about the book is that the world class practical advice is backed by real life growth stories and tips from some of India’s most successful founders. If there is one book on start-ups you could read in this year, this should be the one!

Azhar Iqubal

Azhar Iqubal, Co-founder and CEO, Inshorts

Apurva's book delivers what it promises! It is an insightful potpourri of exceptional growth hacks which form the genesis of successful and inspirational businesses in the country. During our initial days at Inshorts one of our most potent growth hacks was understanding the content discovery and consumption patterns of millennials who are always on-the-go. We observed that different users have different content preferences and hence developed a machine learning algorithm to satisfy this content need by serving personalized content. This reflected in better user engagement. This book puts a great perspective for start-ups to unlock and saddle up their growth potential while taking cues from the top leaders in each sector. It is definitely a must-read for marketers and new age start-ups!

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