CEO, Hexaware

‘Over 60% of the decision to engage a company by a buyer happens through information available digitally, in a B2B situation. Most sales people I know are digitally challenged. This book can help you instantly change that. An essential leadership trait for 21st Century is to have mastered communication through the social media. Learn practical insights from Apurva, a person who has made the transition to mastering this media, helped his company build an impressive digital brand personal.’

Ritesh Malik

Founder-Innov8

‘Apurva sir is probably the most hands-on investor we have at Innov8. His growth hacking strategies have helped us reach out to our target audience using a very frugal budget. More than that he’s a bouncing board for us. We keep bouncing our ideas off him and it has helped us a lot. That’s what a true angel investor does. Master Growth Hacking is a much-needed book that chronicles the growth stories of the top Indian start-ups along with practical, easy-to-follow growth hacking techniques.

Saket Modi

Co-Founder and CEO at Lucideus

Apurva is me and my team’s go to -person for all matters sales, alliances and marketing. As one of the most well-known and respected growth experts in the market he’s one of the best investors we have. Many a times his advice has shortened the time to market for us. This book coming from him is such a great collection of his experiences and in the trenches stories from the top Indian unicorns and soonicorns. I would highly recommend this book to all growth obsessed founders and investors.

Tim Ward

Vice President, Acxiom

“Growth or expansion in the everyday consumer’s life experiences is the goal to just about every marketer on the planet. This book takes a holistic perspective on the mind-set and techniques to enable growth – no matter the size of the marketer or the intended audience for a given product. These strategies can be available to anyone with enough desire to map them into their growth hacking plans.”

Rohit Nuwal

Director, Bertelsmann India Investments (BII)

“Extremely well researched and comprehensive approach to new age marketing! This is the Marketing 2.0 v 101; A must read for anyone working on creating a meaningful business – right from homeprenuers, early stage entrepreneurs to marketing VPs in MNC’s.”

Anindya Ghose,

Heinz Riehl Professor@NYUStern
Author of TAP
Start-Up & C-Suite Advisor

In this day and age when the average consumer is exceptionally well informed about brands, proactive in their information search and savvy in their decision-making process, it is imperative for start-ups to pursue growth hacking strategies. Apurva and Gaurav have written an excellent book that not only provides a comprehensive and strategic approach to this indispensable toolkit but also takes a deep dive into various tactics and analytics that firms can deploy to master this process. This book belongs in the book shelf of every entrepreneur.

Bhanu Chopra

Founder & CEO, RateGain

Apurva’s book “Master Growth Hacking” is a great collection of out of the box ideas/techniques on how you can build a scalable business frugally. Entrepreneurs today need to focus on a great user experience coupled with innovative GTM (Go-To-Market) ideas that are true “Growth-Hacks.” I am very sure that this book will help many companies and founders adopt a growth mind-set on re-thinking their growth efforts and challenging their current way of thinking. I would highly recommend this “must-read” book.

Abhiraj Bhal

CEO & Co-Founder, UrbanClap

This book is starting a very important conversation in the Indian start-up eco-system and I would strongly recommend it as a must-read for anyone who’s looking to start and grow their business.

Dinesh Agarwal

Founder & CEO IndiaMART.COM, Angel Investor

Apurva is a seasoned professional and his work speaks of his experience. This book is very important as innovative growth hacking strategies are now disrupting the way most businesses approached growth. The process is re-defining the structure of most organisations and I hope that this book would clear a lot of myths surrounding Growth Hacking. I wish Apurva good luck and highly recommend this book to entrepreneurs, marketers and growth hackers.

Mayank Kumar

CEO & Co-Founder, Upgrad

An important book for marketers, managers, and founders of traditional companies and start-ups alike. Growth-hacking is at best an underutilised and at worst (and often) misinterpreted concept that needs to be internalised by most teams in organisations of today.

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