Apurva’s book “Master Growth Hacking” is a great collection of out of the box ideas/techniques on how you can build a scalable business frugally. Entrepreneurs today need to focus on a great user experience coupled with innovative GTM (Go-To-Market) ideas that are true “Growth-Hacks.” I am very sure that this book will help many companies and founders adopt a growth mind-set on re-thinking their growth efforts and challenging their current way of thinking. I would highly recommend this “must-read” book.
This book is starting a very important conversation in the Indian start-up eco-system and I would strongly recommend it as a must-read for anyone who’s looking to start and grow their business.
Growth hacking is literally a survival skill for businesses in today's digital world. Yet, I see most companies I mentor struggle with this. Apurva's book is so amazingly easy to read & implement that even tech-challenged founders or marketers will have no more excuses about not using these techniques.