Azhar Iqubal

Azhar Iqubal, Co-founder and CEO, Inshorts

Apurva's book delivers what it promises! It is an insightful potpourri of exceptional growth hacks which form the genesis of successful and inspirational businesses in the country. During our initial days at Inshorts one of our most potent growth hacks was understanding the content discovery and consumption patterns of millennials who are always on-the-go. We observed that different users have different content preferences and hence developed a machine learning algorithm to satisfy this content need by serving personalized content. This reflected in better user engagement. This book puts a great perspective for start-ups to unlock and saddle up their growth potential while taking cues from the top leaders in each sector. It is definitely a must-read for marketers and new age start-ups!