Gaurav is leading the Digital marketing engagements for HCL’s clients in North America where the focus includes building and engineering Demand generation platforms, enabling marketing ecosystem, deploying data-driven marketing solutions, integrating Marketing Technology stack and executing global marketing campaigns.
Before this role, he was leading HCL technologies’ Digital marketing team which has won more than 100 awards.
Gaurav Kakkar has successfully led the Marketing transformation engagements for Global Clients based out of North America and has executed various award-winning Global marketing campaigns:
He comes with strong knowledge of Martech landscape and has also got hands-on experience of Enterprise Marketing systems like Eloqua, Marketo, Salesforce automation system (SFDC)
He has also created a marketing measurement framework that has won the prestigious international ITSMA Marketing Gold Award, which is considered as the benchmark award for brand excellence. He has a strong technology background and has been responsible for improving the productivity of sales & marketing teams by providing & implementing platforms like Oracle Eloqua & SFDC within HCL (Fastest implementation of SFDC in APAC)
Author: He is an author. His book “You are the key – unlocking doors through Social Selling” (Bloomsbury) hit # 2 in the Amazon India Best-Sellers list (Under Books > Text Books > Business & Finance > Marketing) within 20 days of being launched in Jan 2016 and was a best-seller on the WH Smith best-seller list as #1. It was also recognized by Honorable Prime minister of India Mr. Narendra Modi for contributing to Digital India. Gaurav has also traveled the world, coaching people with diverse backgrounds and cultures on social selling. He has completed another book on Digital marketing which covers the various techniques to acquire, engage, retain audience through various online channels. The name of the book is Master Growth Hacking" (being published by Penguin Random House)
Subject matter expertise: He has experience of managing the presence of global brands with respect to Digital marketing and it includes digital platforms management, conceptualizing/ executing the global brand awareness campaigns, online demand generation, and, aligning digital closely with the business. He also holds credit for developing various digital marketing propositions like Digital marketing maturity framework which is being leveraged by global companies. He has spoken at various global conferences like ACMP, IIBA. He has written a case study about “How HCL technologies website generated Billion Dollar funnel from digital channels”. This case study has been published by Ivey Business School at Western University, Canada. It had also won the Amazon.com 1st prize for the best marketing case-study in 2015
He holds double masters and is an alumni of Virginia Polytechnic, USA.