Chapter 3 - The Growth Hacking Process and Tactics

The Growth Hacking Process and Tactics: Exponential Acquisition of Users through SEM, SEO, Email Marketing, Social media and Content marketing

“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself”.

                                                                                                                                                               —AARON GINN

 

This chapter on “The Growth Hacking Process and Tactics: Exponential Acquisition of Users through SEM, SEO, Email Marketing, Social media and Content marketingoffers deep insights about various tips and techniques which can be used to acquire user base by analyzing, experimenting, optimizing and measuring various marketing techniques.

This chapter uncovers interesting insights about what makes the visitors click, it will also uncover some of the paid media options which are under leveraged by marketers. The chapter promises to deliver exemplary indicators on improving visibility of your platforms. It illustrates steps that you need to take to ensure that your search ability increases on search engine. In Search engine optimization is considered to be new content creation, content optimization and off page optimization but there are other tricks which search marketers ignore. Learn the hidden techniques to achieve top ranking on search engines.

In the latter half, the chapter has more details about leveraging Email marketing channels, social media platforms and content marketing to acquire the right audience. Ultimately, it convinces a reader – the hidden potential of Email marketing, Paid media, and social media platform!

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